The population of Florida has a large percentage of people who identify as Hispanic—over 20 percent, as of 2010-- and that percentage is constantly growing as time goes on. Some of this population may feel alienated in the real estate market, somewhat hindered by language and cultural barriers. However, many real estate companies have begun to reach out to Hispanic clients through marketing and media to help them achieve their real estate goals.
More and more, buyers can find commercials and print advertisements in Spanish, and quite a few realtors are bilingual. In fact, efforts have been made to gather customer service teams that provide the highest level of service for Spanish-speaking individuals.
So, how can you take advantage of these services to help you in your search for the perfect home or property?
• Get in touch with your local Hispanic or Latin chamber of commerce, the National Association of Real Estate Brokers, or the National Association of Hispanic Real Estate Professionals and see what kind of advice they have to offer you. Ask questions that will help you understand the ins and outs of today’s market and discover the agent who will best serve your purpose.
• Ask family members and friends to offer their ideas as well, especially if they have recently purchased homes. If they had good experiences and they share the same interests as you, chances are they may be able to lead you in the direction of a perfect fit.
• Search for a place that offers satisfaction surveys to its Spanish-speaking clients. Their reviews will reveal where the company has succeeded or failed.
Contact us at Ellingson Properties today to find out more about what we can do for you!