What to Expect from a Broker's Open
Posted: March 22nd, 2013
Marketing Your Home with a Broker’s Open
As you start the process of selling your home, you'll quickly realize just how much marketing it takes to find the right buyer for your property. From online posting to mailers and more traditional ads, your agent utilizes a wide variety of tools and methods to give your home the exposure it deserves. One of the marketing tools your representative may suggest is a Broker's Open House. But just what is a Broker's Open, and what should you expect from it?
The agents at Ellingson Properties frequently host Broker's Open Houses for their clients' properties. They can simplify the process of marketing your home and help to quickly find the right new residents for your property.
What Sets a Broker’s Open Apart?
The guest list is different from standard open houses.
The big difference between a regular open house and a Broker's Open is the invite list - Broker's Opens are only open to other real estate professionals. When your agent creates their guest list, they'll invite their industry partners who are most likely to know potential good fits for your property.
According to the National Association of Realtors, 9 out of 10 Americans use a buyer’s agent in their search for the right home. This means that the attendees at your home’s Broker’s Open are working with buyers who are primed and looking to purchase, giving you a good opportunity to sell your property.
They let you skip the nerve-wracking process of regular open houses.
Many sellers dread their open house days, as person after person inspects their private abodes. The more private nature of Broker's Opens means that the real estate professionals who enter your property know what they're looking for. You don't have to worry about strangers going through your medicine cabinet; instead, invited real estate professionals can give helpful feedback on the marketability of your home. As we mentioned above, their clients are actively searching for their homes - not “just browsing.”
They help your agent compare your property to others like it.
When your selling agent attends other Broker's Opens, they can gauge the success of their own marketing efforts. Similarly, real estate professionals who attend the Broker's Open at your property will be able to give your agent their honest and knowledgeable insights. Even if your Broker's Open doesn't lead to an immediate sale, it can lead to the info your agent needs to make the sale.
Ellingson Properties Agents Promote Your Home
Hosting a Broker's Open is a great way to market a property for a number of reasons. Especially if it's well-attended, real estate professionals who come by will have the incentive to quickly find the right buyers for the property. Your agent at Ellingson Properties knows how and where to market your home to make it stand out from the crowd and attract the right buyers. Has your selling agent hosted a Broker's Open at your property? What results did it produce? To learn more or to sell your luxury home in Brevard County, call Ellingson Properties at 321-750-7050 today.